152 Elizabeth, Tadao Ando, Launch
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06.2015

152 Elizabeth, Tadao Ando, Launch

Noë & Associates has created the branding, content and marketing for master architect, Tadao Ando’s first commercial residential project in the USA. We wanted to create a voice, to educate those who were not familiar with Ando’s and interior architect Michael Gabellini’s work, and to tell a different story to those who were. When you first enter a Tadao Ando building the feeling of serenity and the quality of the most basic of materials are second to none. We wanted to capture this feeling and do the same with every touchpoint of the project, from the typography, to paper choices, to the way a drawer opens in the sales gallery. Our team all shared a similar aesthetic vision and the fundamental value of doing things better. The project has been a reinforcement of the importance of ‘emptiness’ in both the visual and philosophical traditions of Japan and its application to design.

www.152elizabethst.com
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