We wanted to create a voice, to educate those who were not familiar with Ando’s—and interior architect Michael Gabellini’s—work, and to tell a different story to those who were. When you first enter a Tadao Ando building the feeling of serenity and the quality of the most basic of materials are second to none.
The Master's Masterpiece
When Noë & Associates were approached by developer Sumaida + Khurana they talked about a vision to help create the brand and narrative—and to build the team to help articulate that narrative. All of this for a very special place designed by master architect Tadao Ando, with interiors by Michael Gabellini. Discussion points included the purity of ideas, refinement, reduction, context and application.
For a building to truly work, Ando believes there has to be a balance of its elements — not just between the light and the shadow, but also between the water, the greenery, the steel and the glass. About 152 Elizabeth, Ando says that “Every single thing has to be in harmony.”
Scope: Brand Strategy, Identity, Guidelines, Advertising, Literature, Stationery, Renders, Animations, Film, Photography, Art Direction, Copywriting, Sales Gallery Design, Website, Marketing Software, Production.