In addition to the films, documentary, static and animated renders developed in-house for the project, Noë & Associates commissioned several still-image makers to forge engaging content. This included Christopher Anderson who created portraiture of the entire creative and development team. And—inspired by the relationship between nature and architecture, park, water and city—Kat Irlin, Ruvan Wijesooriya and Katherine Wolkoff captured the surrounding environments and neighborhood, emphasising the natural light and beauty in everyday moments.
Introducing a New Place in New York City
Featuring a staggering ensemble of design talent across three towers on the Hudson River, and positioned around a lush new 3 acre park, Waterline Square represents an unprecedented approach to urban living. Perfectly situated where Midtown meets the Upper West Side, the 2.2 million square foot condominium mega-development is located on one of the last remaining waterfront sites in Manhattan, between West 59th and West 61st Street.
Waterline Square completes the historic transformation of Riverside Boulevard that has spanned more than two decades on Manhattan’s Upper West Side. With a total of 263 condominiums, starting on or above the 20th floor of each building, residences will offer river, park and city views and benefit from over 100,000 square feet of amenities.
Scope: Brand Strategy, Identity, Guidelines, Advertising, Literature, Stationery, Renders, Animations, Film, Photography, Art Direction, Copywriting, Sales Gallery Design, Marketing Software, Production.