Baccarat Hotel & Residences
Noë & Associates worked with Baccarat, the storied crystal brand, to launch their new hotel and residences in New York. Since its founding by royal decree in 1764, Baccarat has transformed the most basic elements on earth — sand, fire and water — into exquisite objects of beauty treasured by Kings, Tsars and Maharajas.
The creative work can be seen across all the expressions of the brand, from the advertising campaign shot by Lachlan Bailey, through the website design collaboration with King & Partners, a two volume book set, photography, art direction, brand editorial and the creation of the sales center design / experience working in collaboration with interior designer Tony Ingrao.
Now, Baccarat has drawn upon its rich heritage to create brilliantly imagined hotels and residences that stimulate the senses and exceed the expectations of the world’s most discerning connoisseurs.www.baccaratresidencesny.com