Since 1908 Baillie Gifford has been one of the UK’s leading independently owned investment management firms with £85 billion (US$138 billion) under management. It is owned and run by 37 of its senior executives who operate as a partnership, a structure which has endured for over a century and which provides stability for clients and motivation for employees.
Noë & Associates worked with Baillie Gifford as creative directors, advising on their website design and digital content generation — an 18 month consultation process, culminating in a comprehensive set of new design guidelines. The new online guidelines cover website design, content strategy and all digital art direction. The best investment ideas spring from thinking about future possibilities, not short-term probabilities. From Baillie Gifford’s head office in Edinburgh, their research covers the globe encouraging fresh perspectives and the use of diverse sources of information. The project included creating an entirely new bank of image assets that would reflect these values, film content and direction training for Baillie Giffords in-house broadcast team.www.bailliegifford.com