Devocion
+
09.2015

Devocion

When Colombian coffee entrepreneur, Steven Sutton approached Noë & Associate in 2014, he had a vision to launch the finest and freshest Colombian coffee brand in North America. Already a successful brand for 8 years in Colombia, Noë & Associates embarked on a rebranding and repositioning exercise to launch the brand in North America and to the rest of the world. Devocion’s coffee beans are sourced from farms hand–selected from within the vast untamed regions of Columbia. Deep in Colombia’s most inaccessible zones, Devocion develops long–term relationships with coffee growers, paying fair–trade prices and above, while establishing social and environmental programs to help secure their future. We embarked on a process of renaming the business to Devocion and developing a new brand platform based around the concept of Nueva Colombia. Working alongside architecture firm Studios Go, we helped translate the brand into the manifestation of the first US roasting facility and cafe in Williamsburg. New typography, signage, packaging and comprehensive brand guidelines have helped launched this coffee brand firmly into the US market.

www.devocion.com
+
+
+
+
+
+
+