Lumiere Tien Miu
Noë & Associates conceived the name, positioning, branding and launch materials for the Lumiere, a Calvin Tsao designed building of nine residences set on a hill in the defining neighborhood of Tien Mu, in Taipei.
The first piece of literature included a 200-page coffee table book celebrating the process, fabric and place of the project designed by Calvin Tsao of Tsao and McKown. A short film was created as well as the design of the sales centre in Taiwan. Photography of the architect’s studio in Manhattan was beautifully juxtaposed with landscape photography of the Tien Mu district in Taipei, the local artisans and Calvin Tsao’s architecture at The Lumiere.