Margaux brand and packaging
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12.2016

Margaux brand and packaging

Noë & Associates have collaborated with Harvard graduates, Sarah Pierson and Alexa Buckley to launch their shoe brand, Margaux. With the mission of creating exquisitely crafted, classic ballerina pumps that met the demands of modern life – and along the way, redefining the way that shoes are sized and sold. Margaux is about luxurious materials, simplicity and functionality, inspired by the crispness and dash of iconic American pieces, and informed by smart design. Margaux’s ballerina flats are handcrafted of the finest-quality Italian leather in family-owned factories in Spain and New York. Though simple in shape, the ballerina is universally recognized as one of the most complex shoes to engineer. Noë & Associates worked closely to define the brand language, create the logo and monogram, brand guidelines for print and digital and all packaging. The result is an elegant solution, as simple as refined as the products the branding adorns.

www.margauxny.com
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