The Bryant, by David Chipperfield
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03.2016

The Bryant, by David Chipperfield

With The Bryant, David Chipperfield makes a singular contribution to the dynamic New York landscape. The world-renowned British architect is a master of urban context, as his award-winning buildings in Berlin, Shanghai and Mexico City demonstrate. For his first fully commissioned building in New York, Chipperfield introduces a language of unparalleled refinement and clarity, expressed in a tower that engages the city before rising above it in a simple, graceful gesture. Developers, HFZ Capital commissioned Noë & Associates to create the identity, guidelines, advertising campaign, brand collateral, Property Platform and a film for the project. Like Chipperfield’s work we ordered the identity into a rich, symmetrical play delivering an undeniably contemporary system of true architectural quality and coherence. We worked in creating guidelines for our associates and long term collaborators at King and Partners who created the online experience.

www.thebryantnyc.com
Park Life. David Chipperfield
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