SemSem
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03.2016

SemSem

SemSem is a collection of designer clothing for mothers and their daughters. At the heart of the line is founder Abeer Al Otaiba’s own young daughter, Samia, whose nickname “SemSem” inspired the brand’s name. Noë & Associates were tasked with creating the brand identity, patterning, packaging and visual guidelines for the new brand. Abeer’s Egyptian heritage very much inspired the identity including the use of the pyramid patterning. This evolved into a series of iconography for the childrens range too. Everything, like the clothing is finished to the very highest standards. Cotton papers, gilt edging, embossing and engraving make for an extremely elegant and tactile experience.

www.semsem.com
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