100 George Street
Georgian Sophistication Meets Modern Marylebone
The challenge was to create a distinctive brand proposition that captured the nuance of Hopkins Architects’ refined design while expressing the essence of Marylebone, a neighbourhood defined by its village charm and cosmopolitan lifestyle.
Our solution was a brand identity and narrative that celebrated this duality: timeless architectural sophistication reinterpreted for modern London life, carefully composed for cosmopolitan living.
Sectors
- Residential
Locations
- Europe
Services
- Design
- Content
- AI & Innovation
- Production
Refined Tradition
The brand kit featured a responsive wordmark and monogram supported by a confident typographic system. A palette of traditional greens paired with contemporary highlights created a distinctive visual language — an identity that balanced modernity with a sense of heritage, reflecting the refinement of the architecture and the character of its setting.
Digital Experience
The website extends the building’s dialogue between past and present through dynamic use of colour and motion. Vibrant orange gestures add energy and movement, infusing the digital experience with rhythm and warmth.
Intimate Interiors
Photography by Ben Anders captures the warm, characterful interiors by Chapman & Eugène, beautifully balancing architectural context with intimate vignettes that convey materiality, light, and character.
