Noë & Associates
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Watch Journal

All That's Good in Time

Noë & Associates rebranded and redesigned the Watch Journal. Throughout the magazine’s 17-year history, Watch Journal has been the authoritative voice on horology and luxury watches. The October 2014 issue saw the manifestation of the rebrand and redesign of the magazine and a new approach to the editorial content providing a more refined visual lens to the publication. Mark Noë, creative director of Noë & Associates and an avid watch collector first partnered with Watch Journal’s owner, Marc Lotenberg in early 2013 to create a new iteration of Surface Magazine and partnered again to create a new visual direction for Watch Journal. Mark continues to provide consulting creative direction for the magazine.

Scope: Identity; Guidelines; Magazine Design; Art Direction.

The magazine provides a refined lens on the watch world. Each issue includes coverage of relevant news and events; the publisher’s recurring column on the business of watches; a behind-the-scenes look at what goes into watch manufacturing; a section of original watch photography; profiles of industry leaders and collector interviews; and a curated special section filled with luxury lifestyle products and services.

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Watch Journal Spreads

“Watch Journal is ideally suited to focus on the inspiring businesses and people that are redefining the future of watchmaking.”

Stephen Watson, Editor-in-Chief
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