Alvaro Siza’s architecture has been fittingly described as ‘poetic modernism’, with the Pritzker Prize jury noting that ‘his shapes, molded by light, have a deceptive simplicity about them; they are honest’. With profound clarity and a forward-thinking vision, 611 West 56th Street proves quality, not quantity, is indeed more. Our brand and marketing materials for Alvaro Siza’s first ever USA project very much reflect this ethos, which are all encapsulated in the sales gallery. Designed for developers Sumaida + Khurana and LENY, with interior designers Gabellini Sheppard, the experience offers a calm respite from the buzzing city outside.
Scope: Brand Strategy, Identity, Guidelines, Advertising, Literature, Stationery, Renders, Animations, Film, Photography, Art Direction, Copywriting, Sales Gallery Design, Website, Marketing Software, Production.