In a move away from walls of glass, the developer, Icon and Studio Sofield used hand laid, hand-carved bricks and stone to create two unique and authentic masonry facades reminiscent of pre war designs. Over several months Noë & Associates documented the craftsmen and women behind the project, including Vermont Stone Art who carved the finest Indiana Limestone into shape.
The Return of the Golden Age of Design
Noë & Associates were appointed to create the name, brand strategy, and marketing campaign for Beckford House & Tower. Located on East 80th and East 81st Streets, we worked with developer Icon and award-winning design firm Studio Sofield to create a brand identity and collateral that elegantly complement these gracious residential buildings with the right balance of classic and contemporary. The 104 apartments recall the grandeur of the work of Rosaria Candela and celebrate an artisanal and handcrafted approach to interiors. The craftsmanship, grand spaces, and exquisite detailing inherent to the building are celebrated throughout all the communications. The uniqueness of the sister buildings is illustrated in the brand identity – two distinctive tassels which will be incorporated in stone into the finished facades, intertwining to become one.
Scope: Brand Strategy, Naming, Identity, Guidelines, Advertising, Literature, Stationery, Renders, Animations, Film, Photography, Art Direction, Copywriting, Sales Gallery Design, Website, Marketing Software, Production.