The overarching brand concept of ‘Where Park Meets Ocean’ was captured beautifully working with photographer Ruvan Wijesooriya. The brief of ‘What do we see when our eyes are closed?’ brought an ethereal quality to all the images. This was complemented by Magnum photographer Alex Majoli’s unique take on Miami.
A Thought Made Real
An idea floated; a thought made real. A place bound by land and sea, but rising free of both.
Located on the edge of parkland and the Atlantic Ocean, Eighty Seven Park creates a fresh dialogue within the vibrant community of Miami Beach. Seventy elegant homes that speak of light and air, designed by an architect with a poetic touch. It is an elemental approach, bringing together architecture, design and the natural landscape. It’s a collaborative approach too; developers Terra and Bizzi & Partners Development and their creative team sharing a passion for the city and a belief in the transformative power of good design. For Renzo Piano, Pritzker Prize-winning architect who lives and breathes his art, there’s a serenity to be found in the tension between sky and earth. A serenity that Eighty Seven Park captures so eloquently.
Scope: Brand Strategy, Identity, Guidelines, Advertising, Literature, Stationery, Renders, Animations, Film, Photography, Art Direction, Copywriting, Sales Gallery Design, Website, Marketing Software, Production.