The development of this brand was about real place-making. Creating the identity and name around a new city park was inherently appealing. The square marque celebrates the geographical positioning, the collaboration and the seminal architecture of the project that creates three sculptures around a centrally connected park. The challenge was to create a brand and communications platform that told the complex story of a developer, three architecture firms, four interior designers and a landscape architect in a simple, informative and beautiful way.

An elegant clamshell presentation box was one of a variety of printed pieces created for the project. A custom drawer mechanism housed several pieces of key collateral allowing the clients to engage with the brand in their own time and learn more about the concepts, the different choices, the neighborhood and the 100,000 square feet of amenity spaces. Subtle embossings, screen printed edges, foiled typography and a range of tactile paper options created a premium experience for offline engagement.