To capture the glamour of the established crystal house, Noë & Associates worked with photographer Lachlan Bailey to shoot the lead images for the advertising campaign. This was coupled with beautiful abstract photography of the decadent crystal by Pete Deevakul.
Baccarat Hotel & Residences
Noë & Associates worked with Baccarat, the storied crystal brand, to launch their new hotel and residences in New York City. Since its founding by royal decree in 1764, Baccarat has transformed the most basic elements on earth—sand, fire and water—into exquisite objects of beauty treasured by Kings, Tsars and Maharajas. The creative work can be seen across all the expressions of the brand, from the advertising campaign shot by Lachlan Bailey, through the website design, a two volume book set, photography, art direction, brand editorial and the creation of the sales center design / experience working in collaboration with interior designer Tony Ingrao. Now, Baccarat has drawn upon its rich heritage to create brilliantly imagined hotels and residences that stimulate the senses and exceed the expectations of the world’s most discerning connoisseurs.
Scope: Brand Strategy, Identity, Guidelines, Advertising, Literature, Stationery, Photography, Art Direction, Copywriting, Sales Gallery Design, Marketing Software, Production.