Noë & Associates worked with Baccarat, the storied crystal brand, to launch their new hotel and residences in New York City. Since its founding by royal decree in 1764, Baccarat has transformed the most basic elements on earth—sand, fire and water—into exquisite objects of beauty treasured by Kings, Tsars and Maharajas. The creative work can be seen across all the expressions of the brand, from the advertising campaign shot by Lachlan Bailey, through the website design, a two volume book set, photography, art direction, brand editorial and the creation of the sales center design / experience working in collaboration with interior designer Tony Ingrao. Now, Baccarat has drawn upon its rich heritage to create brilliantly imagined hotels and residences that stimulate the senses and exceed the expectations of the world’s most discerning connoisseurs.

“For centuries Baccarat has boasted a remarkable reputation for producing fine crystal glassware—from barware, vases, and votives, to candelabras, perfume bottles, and balustrades. And in the 250+ years since King Louis XV issued the royal decree to establish Compagnie des Cristalleries de Baccarat in Lorraine, France, the luxury label has evolved a great deal, broadening its scope to include not only a wider array of glassworks, but also its own jewelry and perfume lines. The company’s oeuvre has expanded to an unprecedented degree, swelling to accommodate a vitreous, 50-story skyscraper fashioned to reflect Baccarat’s trademark finesse, sporting interiors aptly dripping with its signature crystal.”

Designed by Zaha Hadid, the Riverside Museum in Glasgow was her first major building to be completed in the UK. The Noë & Associates team worked in collaboration with the design team at the Museum and Zaha Hadid’s team in London, on the concept and design of the identity, signage and wayfinding solutions at the museum. The European Museum of the Year, the Riverside Museum’s visitor figures exceeded all expectations, resulting in the signage system being tried and tested by an exceptional one million people per year.