Noë & Associates wanted to capture the beauty of the building and the residences in a way that really celebrate the spirit of the Armani Casa brand experience. Every space, material and detail within the project tells a story and attests to an original fusion of creativity, beauty and expert craftsmanship. Our content team produced a series of films to capture these elements, and to illuminate the lifestyle story of what it may be to live at this location. In conjunction, Noë & Associates art-directed photographer Eric Petschek, to develop a library of photography of the residences and their amenities.
Elegant Style, Sensual Spirit, in Perfect Harmony
Residences by Armani Casa marks the first ever collaboration between two giants of their craft; design legend, Giorgio Armani and architectural master, Cesar Pelli. Their seemingly effortless design draws on the natural beauty and broad horizons of this stunning Sunny Isles location. Noë & Associates were appointed to develop a multi-channel campaign to relaunch the project post completion. The brand’s essence ‘Elegant style and sensual spirit, in perfect harmony’, created the foundation for the project, with a range of assets supporting that principal which focused on simple lines and perfect proportions, precious materials, refined finishes, and elegant textiles.
Scope: Brand Strategy, Advertising, Photography, Art Direction, Copywriting, Website, Social Media, Direct Mail, Literature, Floor Plans, Film.