The Ligurian Lifestyle
Marina Di Ventimiglia is an urban regeneration program in Liguria which aims to deliver significant new opportunities in one of the most beautiful spots on the Italian Riviera. This includes a new residential community, Borgo Del Forte, with a five star hotel, branded residences, destination food and beverage, and lifestyle amenities in a landscaped environment which benefits from exceptional views of the Mediterranean, taking advantage of its location on a natural hill-side amphitheatre between the Old Town and the Marina of Ventimiglia. The design of the project will resonate the best of Italian design, with far-reaching panoramic views and extensive terracing.
The development also includes various retail opportunities, an Institute for Preventive Medicine and the transformation of 30,000 square metres of former railway areas, which will become the Borgo Del Forte Campus; an international campus with a public green park, 6 tennis courts, an olympic swimming pool, an international school, and an event space.
This is a project inspired by the timeless lifestyle of the Liguria region, combining its cultural abundance and spectacular natural beauty with all the conveniences and comforts that modern life demands. Noë & Associates are proud to be lead creative and brand consultants on the project.
Scope: Brand Strategy, Identity, Brand Guidelines, Art Direction, Photography, Film, Website.