Noë & Associates worked with the team at Humanrace to develop a full range of outer packaging. From seeding packs which were sent to a select group of influencers, the main product outer packs and all refill packs too. The packaging was designed with integrity, using responsible techniques and materials. Simple, honest typography sits well with elegant embossings, line art and textural elements to encourage tactile interaction.
Humanrace by Pharrell
Humanrace is a brand that looks to bridge the gap between wellness culture and street culture, creating an active, open community that inspires wellbeing for all. Based on the life lessons learnt by its founder, Pharrell Williams, expertise from true visionaries in the fields of physical and mental health, and inspiration from an eclectic collection of ‘Wellbeings’, the brand provides this community with the products, regimens and ideas that can promote positive and lasting change.
Humanrace Skincare is the first and most important product within the brand universe. It is an entirely custom-made and ethically produced range that epitomizes what the brand stands for. Noë & Associates worked as creative partner with the team to develop the brand strategy and launch the brand to market.
Scope: Brand Strategy, Identity Guidelines, Positioning, Art Direction, Photography, Packaging Design, Website Design, Social Media.