Gabellini Sheppard Associates is an architecture and interior design practice that concentrates experiential and functional value to create spaces of elevated simplicity. The work of the New York-based firm, founded in 1991, is distinguished by a sculptural finesse of the elements of space, light, and material. Mediating between needs and desires, Gabellini Sheppard Associates designs each environment as a frame through which perception is heightened and the quality of use enhanced. Profound simplicity results from a careful process of editing and layering that intensifies rather than subtracts. This ethos of editing and layering was Noë & Associates’ inspiration behind the new brand identity, typeface and website for the firm.

“Light, air, sound. In every space it is how you embrace those things.”

Key components of the brand DNA established for Gabellini Sheppard were purity, humanism, light and openness. The specially developed Gabellini Roman typeface focuses on the modernization of the letterforms of the original ‘Roman Capital Letters’. The Humanistic style of the letters, combined with the elemental geometry of the shapes, creates a balanced language which reflects the Gabellini Sheppard approach. The openness and the lightness were then communicated through both the materiality of all printed materials and the transitions and interactions on the website.

Noë & Associates rebranded and redesigned the Watch Journal. Throughout the magazine’s 17-year history, Watch Journal has been the authoritative voice on horology and luxury watches. The October 2014 issue saw the manifestation of the rebrand and redesign of the magazine and a new approach to the editorial content providing a more refined visual lens to the publication. Mark Noë, creative director of Noë & Associates and an avid watch collector first partnered with Watch Journal’s owner, Marc Lotenberg in early 2013 to create a new iteration of Surface Magazine and partnered again to create a new visual direction for Watch Journal. Mark continues to provide consulting creative direction for the magazine.

The magazine provides a refined lens on the watch world. Each issue includes coverage of relevant news and events; the publisher’s recurring column on the business of watches; a behind-the-scenes look at what goes into watch manufacturing; a section of original watch photography; profiles of industry leaders and collector interviews; and a curated special section filled with luxury lifestyle products and services.

“Watch Journal is ideally suited to focus on the inspiring businesses and people that are redefining the future of watchmaking.”