The pacing of the magazine was highly considered with the introduction of very clear section breaks, graphic pauses and a rhythm to the grid and typography. Clear color delineation also guides readers easily through the publication allowing them to dip in and out as suits. Centre takes an unexpected approach to magazine making.
Launching Brickell City Centre
Noë & Associates created the branding, positioning, creative concept and design for Centre Magazine—the magazine for Swire’s flagship mixed-use development in Miami’s Brickell City Centre. A project which is totally revitalising the area with hotels, residences, commercial and retail spaces. Working with our partners at Surface Magazine and Surface Studio, the magazine is the key positioning piece to launch the project in Miami and beyond. A perfect balance of culture, architecture, design, fashion and lifestyle the magazine positions Brickell City Centre as a true curator of taste and what is going on in a very busy Miami market. Centre’s first issue featured four different NASA photographs of the Earth, each with different-coloured foil finishes.
Scope: Magazine Design, Art Direction, Guidelines.