An Apparent Simplicity
With The Bryant, David Chipperfield makes a singular contribution to the dynamic New York landscape. The world-renowned British architect is a master of urban context, as his award-winning buildings in Berlin, Shanghai and Mexico City demonstrate. For his first fully commissioned building in New York, Chipperfield introduces a language of unparalleled refinement and clarity, expressed in a tower that engages the city before rising above it in a simple, graceful gesture.
Developers HFZ Capital commissioned Noë & Associates to create the identity, guidelines, advertising campaign, brand collateral, Property Platform and film for the project. Like Chipperfield’s work, the identity was ordered into a rich, symmetrical play delivering an undeniably contemporary system of true architectural quality and coherence.