When Colombian coffee entrepreneur, Steven Sutton approached Noë & Associates, he had a vision to launch the finest and freshest Colombian coffee brand in North America. Already a successful brand in Colombia, Noë & Associates embarked on a rebranding and repositioning exercise to launch the brand in North America and to the rest of the world. Devoción’s coffee beans are sourced from hand-selected farms from within the vast untamed regions of Colombia.

“The design signals Devoción’s commitment to an experience that is fresh, authentic, and feels like Colombia…we’re making the biggest effort to virtually take you to the farm.”

An idea floated; a thought made real. A place bound by land and sea, but rising free of both.

Located on the edge of parkland and the Atlantic Ocean, Eighty Seven Park creates a fresh dialogue within the vibrant community of Miami Beach. Seventy elegant homes that speak of light and air, designed by an architect with a poetic touch. It is an elemental approach, bringing together architecture, design and the natural landscape. It’s a collaborative approach too; developers Terra and Bizzi & Partners Development and their creative team sharing a passion for the city and a belief in the transformative power of good design. For Renzo Piano, Pritzker Prize-winning architect who lives and breathes his art, there’s a serenity to be found in the tension between sky and earth. A serenity that Eighty Seven Park captures so eloquently.

“What we’re expressing is that this building belongs to nature. The first time I visited the site, I sat on the sand, looking at the ocean, and you’re right in the middle of it. There’s nothing beyond. Just the ocean, the infinity of the sea.”

It takes a special kind of architecture to capture this sense of transparency. From his earliest works, through his audacious Centre Georges Pompidou and on to his most recent work, London’s Shard or the Kimbell Art Museum in Forth Worth, Texas, Piano has understood the balance between light and shade, between simplicity and complexity. We wanted to celebrate this lightness through use of paper transparency, grids that interplayed with each other, singular typography and a limited color palette, which used white and clear space as much as possible. The eight lines of the identity, paired with their negative space, represent the sixteen floors of the building and are tinted green for the park on the lower floors and blue for the ocean views on the upper.

“This building is made out of 16 decks, flying, those suspended decks catch the sound and light of the ocean. We are flying above the park.”