Deep in Colombia’s most inaccessible zones, Devoción develops long-term relationships with coffee growers, paying above fair-trade prices , while establishing social and environmental programs to help secure their future. We embarked on a process of renaming the business to Devoción and developing a new brand platform based around the concept of Nueva Colombia. Working alongside architecture firm Studios Go, we helped translate the brand into the manifestation of its first US roasting facility and cafe in Williamsburg. New typography, signage, packaging and comprehensive brand guidelines have helped launched this coffee brand firmly into the US market.
Coming to America
When Colombian coffee entrepreneur, Steven Sutton approached Noë & Associates, he had a vision to launch the finest and freshest Colombian coffee brand in North America. Already a successful brand in Colombia, Noë & Associates embarked on a rebranding and repositioning exercise to launch the brand in North America and to the rest of the world. Devoción’s coffee beans are sourced from hand-selected farms from within the vast untamed regions of Colombia.
Scope: Brand Strategy, Identity, Guidelines, Stationery, Art Direction, Copywriting, Packaging Design, Signage, Store Design, Production.