Virgil Abloh is youth’s most influential creative director. Nike launched their collaboration with Virgil through their new design project—The Ten—at the end of 2017. The 10 shoes are divided into two themes. The first, ‘Revealing’, is designed to look accessible: hand-cut, open-source and reconstructed. And the second, ‘Ghosting’, was designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. Noë & Associates worked with the Nike team in Oregon to develop the identity and logo system for The Ten, create the inside-out packaging concepts, screen-printed vintage advertising shoe wraps and the brand guidelines for the project.

Scope: Identity, Guidelines, Packaging Design.