# Residential Strategy

> Brand strategy and content for IHG (InterContinental Hotels Group) — one of the world's largest hotel groups, across its portfolio of global hospitality brands.

- Client: InterContinental Hotels Group
- Services: Strategy, Design
- Sectors: Hospitality
- Locations: Global

Redefining InterContinental Hotels Group Residential Strategy

As InterContinental Hotels Group continues to extend its influence beyond hotel hospitality into branded living, Noë & Associates partnered with the group to refine and elevate the positioning of its eight residential brands.

This focused on bringing sharper definition to each residential offering while strengthening alignment across the wider portfolio, resulting in a cohesive yet highly differentiated brand architecture. A renewed strategic framework clarified the role and proposition of each residential offering, supported by the development of refined toolkits and narrative assets, from premium brochures and presentations to a brand film, ensuring IHG’s hallmark hospitality expertise is expressed with clarity, consistency, and distinction within each residential space.

For more information, please get in touch.

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Source: https://noeassociates.com/projects/IHG
Site: Noë & Associates