# Behind The Design

> London based Residential Film Content Agency Noë & Associates developed a series of documentary-style videos that dive into the detail of some of the design world’s most important homes and studios for Architectural Digest’s “Behind the Design”.

- Client: Architectural Digest
- Services: Content
- Sectors: Architecture
- Locations: Global

AD Pro: Behind the Design

In May 2019, Architectural Digest launched “Behind the Design,” a series of documentary-style videos that dive into the detail of some of the design world’s most important homes and studios. A creative collaboration between Architectural Digest and Noë & Associates, “Behind the Design” includes Danish architect Bjarke Ingels’ studio in New York, designer Bunny Williams’ home in Connecticut, Joseph Dirand's apartment in Paris, and Atelier AM's home in Los Angeles. All films are produced, directed, and edited by the Noë & Associates content team.

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“This is about bringing another layer of content out of work we’re already doing.”

Architectural Digest is the sixth-biggest video content creator in the home category. "Behind the Design" provides rarely seen content with real long-term value for those with an interest in interior design.

Over 2 years and 9 episodes, Noë & Associates have had the opportunity to go behind the design of some of the most in-demand designers in the world. Those who rarely have the time to design for themselves, but when personal projects do arise the experience can be enlightening. Designers’ own homes and studios are perhaps the best reflection of themselves.

Framing for Oneself

Joseph Dirand, Paris

Lee F. Mindel, New York

Atelier AM, Los Angeles

Studio Sofield, New York

“When you work for yourself, you do exactly what you want, what you need, and what you love.”

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Source: https://noeassociates.com/projects/architectural-digest-pro
Site: Noë & Associates