# Cipriani Residences Miami > Brand strategy and identity for Cipriani Residences Miami — translating a century of Cipriani heritage and hospitality into a Brickell residential landmark. - Client: Cipriani Residences Miami - Services: Design, Strategy, Content, Production - Sectors: Residential, Real Estate - Locations: Miami Devoted to a Life of Effortless Pleasure Occupying a prime position at the gateway to Brickell City Centre, Cipriani Residences Miami brings nearly a century of Cipriani heritage, timeless style, legendary hospitality and social spirit to one of the city's most vibrant neighbourhoods. Our challenge was to translate the world of Cipriani into a distinctive residential proposition, resulting in a contemporary vision of luxury centred on effortless living, vibrant social connection and the enduring appeal of a life well lived. For the residential brand, we celebrated Cipriani’s most recognisable visual equities, from its iconic blue to the historic Harry’s Bar barman, created in 1931. Through simplicity, a reductive use of colour and confident scale, the character was given a contemporary expression, appearing as a bold supergraphic and through subtle embossed applications. Celebrating an Icon Inspired by the distinctive keyline lettering on the door of Harry’s Bar, we developed a refined display typeface that expands Cipriani’s core brand kit for residences. Rooted in a recognisable piece of its heritage, it creates a distinctive and ownable expression for the residential brand. Our film brought Cipriani’s heritage into the world of Miami, balancing 1930s glamour with the city’s distinctive cultural energy. Through considered art direction, styling and cinematic cues, we referenced Cipriani’s origins, while the soundtrack and atmosphere drew on Miami’s Cuban influence, creating an expression rooted in both brand and place. Venetian Spirit, Miami Rhythm Blending the nostalgic charm of old Miami with the timeless sophistication of the Cipriani brand, the campaign celebrated a lifestyle centred on human connection, understated glamour and the art of living well. Captured through a series of intimate, authentic moments across film and still photography, the campaign brought to life a world where every detail feels considered, every interaction feels genuine and every experience feels effortlessly refined. Life, the Cipriani Way All renders by The Boundary All renders and animations by The Boundary --- Source: https://noeassociates.com/projects/cipriani-residences-miami Site: Noë & Associates