Freemans
Opening the Door to Taavo's World
Taavo Somer and writer David Coggins approached Noë & Associates to design Taavo’s first book, Freemans. Published by Harper Collins, the book opens the doors on Taavo’s world—showcasing the interiors of his numerous Freemans ventures and other restaurant spaces he has conceived and owns. Including the superb American-made men’s clothing store, bespoke tailors, barbershop, and food and drink establishments that comprise Somer’s iconic—and now much-copied—style.
Sectors
- Culture
Locations
- Global
Services
- Design
- Production
Taavo Somer“The projects in this book are united by a respect for time and for the value of longevity through the use of endearing materials, whether they are used in architecture or clothing.”
Benjy Hansen-Bundy, GQ“Bursting with beautiful photographs of all his work.”
Curating a curator
The hardback book involved editing and arranging Taavo’s vast archive of works and creating a sequence of images that create an intimate portrayal of this designer, architect, and creative director. The finished coffee table book is wrapped with a custom marbled cover with foil blocking and includes 225 beautiful photographs, shot by David Prince.
Jenny Xie, Dwell“Freemans explores the interiors of Somer’s ventures; the fashion, food, and drink that define his style; and the remarkable architectural projects he has undertaken.”
