# Surf Abu Dhabi by Kelly Slater > Brand identity and collateral for Ilios and Nalu — two signature restaurants at Surf Abu Dhabi, by Noë & Associates. - Client: Ilios & Nalu - Services: Design, Strategy - Sectors: Hospitality - Locations: Middle East Where the desert meets the sea, Surf Abu Dhabi provides a world-class surf destination for beginners through to seasoned surf pros. Set amongst these superb facilities are two exquisite beach clubs – Ilios and Nalu. Noë & Associates were engaged to craft the brand identity, applications, and guidelines for each of these spirited hospitality destinations, capturing the essence of Mediterranean living in the UAE, alongside the movement of the waves at the heart of Surf Abu Dhabi. Ilios Beach Club is a new Mykonos inspired beach restaurant with a commitment to authentic recipes, fresh ingredients, and warm hospitality, creating a dining oasis that invites you to savour life’s simple pleasures. Ilios Noë & Associates developed the identity and a full suite of collateral and menus for Ilios, in addition to curated branded moments throughout the dining experience. Ilios Brand Toolkit Ilios’ Mediterranean-inspired identity has been translated across a curated suite of brand touchpoints. A refined palette of sun-bleached blues and warm neutrals is expressed through elegantly crafted menus, premium printed collateral, and considered on-site signage, complemented by bespoke assets such as coasters and tote bags. Each touchpoint is designed to feel intentional and tactile, creating a cohesive visual language that enhances the guest journey and reflects Ilios’ understated coastal luxury. Brand Application “Every aspect of Ilios has been thoughtfully designed to offer our guests the ideal blend of discreet luxury, exceptional hospitality, and one-of-a-kind entertainment.” Nalu Surf Club celebrates life’s easygoing moments — sharing good food and great company against the backdrop of genuine surf culture. Its menu blends Latin American and Asian flavours, offering vibrant comfort dishes that perfectly complement the relaxed flow of the waves. Nalu Noë & Associates crafted a warm, relaxed palette of terracotta and sandy neutrals as the foundation of the brand identity, alongside a bespoke illustration designed to evoke the movement and energy of the wave pool. Detailed brand guidelines were developed to support consistent implementation and ensure the identity translates seamlessly across every point of contact. Nalu Brand Toolkit The Nalu brand expression is driven by movement and energy. A custom illustration, inspired by the dynamism of the wave pool, sits at the heart of the identity and brings a strong sense of rhythm and motion to the brand. This visual language is activated across various touchpoints, from menus and staff uniforms to signage and supporting collateral, creating a bold, immersive presence that captures the spirit of surf culture while maintaining a refined, contemporary edge. --- Source: https://noeassociates.com/projects/ilios-and-nalu Site: Noë & Associates