One Leadenhall
At One With The City
One Leadenhall is a dynamic new workplace in the center of the Square Mile, next to one of London's most historic, vibrant landmarks - Leadenhall Market.
Developed by Brookfield, the company’s ambition was to create a world-class, modern office building sympathetic to its storied surroundings, and that embraced and enabled the new ways of working that emerged post-pandemic.
Noë & Associates was asked to define the brand positioning, identity, sales suite, and marketing materials that reflected this ambition, creating a story that would both resonate with business leaders and reflect all that makes working in the heart of London so alluring for employees.
Anchored on the idea of being ‘at one with the city’ (also a subtle nod to its illustrious address), we built a brand that elegantly unites old and new, that celebrates the possibilities city life offers, and that reflects Brookfield’s visionary perspective on the future of work.
Sectors
- Real Estate
Locations
- London
Services
- Strategy
- Design
- Environments & Wayfinding
- Content
- AI & Innovation
Modern Heritage
We created a brand identity rooted in the dialogue between old market and new tower. The custom wordmark, layering serif and sans serif forms, captures this balance, a metaphor for the project. Dynamic crops of these letterforms are then used to generate abstract patterns, carrying the identity across print and digital.
Adrian + Gidi Commission
We worked with Amsterdam based illustrators, Adrian + Gidi to create a paper history wall installation for One Leadenhall. The display cabinet celebrates the history of the Leadenhall market in central London, depicting key moments going all the way back to the Romans. The paper items were created in their studio in Amsterdam with assembly on location in London.
The cabinet was installed in the sales gallery designed by Noë & Associates which included a bar and hospitality area, reception, lounge, interactive model areas, and meeting rooms.
Tradition Renewed
We also designed the One Leadenhall website, applying the identity with clarity and carrying forward the interplay of serif and sans serif.
Legacy in Motion
A brand campaign and series of films were developed to reflect the character of the place and the energy of the historic neighbourhood alongside the ambition of the new building. Together, they capture a dialogue between past and future, grounding One Leadenhall in its vibrant context while expressing its aspirational spirit.
