# An Authentic Expression of Living > Brand strategy, identity and collateral for Solaya by Brookfield and Meraas — developed by Noë & Associates for a new generation of luxury hospitality and residential experiences. - Client: Solaya - Services: Strategy, Design, Content, Production - Sectors: Residential - Locations: Middle East Nestled in its natural beachfront landscape, against the backdrop of Dubai’s vibrancy, every feature accentuates these extraordinary surroundings, celebrating Solaya's intimate connection to both the coast and the city. Solaya is a private collection of 234 distinguished residences by Meraas and Brookfield Properties, where thoughtfully crafted spaces by 1508 London exude a quiet elegance, revealing uninterrupted sea and city views. The brand films introduce a refreshing take on the real estate film. Made for those who know luxury, but seek something deeper: presence, connection, and belonging. Avoiding commercial clichés, they use abstraction, suggestion, and poetic restraint to invite the viewer’s imagination. We follow characters through nuanced, natural moments—glances, gestures, shared silences—captured with organic intimacy so the spaces feel authentic and lived-in. Brand Films Brand Film Solaya’s brand identity draws on the quiet luxury of sun-drenched living, balancing sophistication with openness creating a serene atmosphere that mirrors the character of the private collection it represents. A soft, striking yellow brings freshness and calm, while deep burgundy adds richness and distinction, creating a contemporary, refined palette. An artfully designed canvas We applied Solaya’s identity into a suite of refined brand touchpoints, using its bold palette, evocative photography and playful illustrations to shape a beautifully crafted print brochure and presentation case. The same aesthetic extends digitally, delivering immersive storytelling through lifestyle footage and light-filled renders that balance city and coastal living. Brand Touchpoints Commissioned from illustration artist Nina Fuga, the artworks beautifully capture the essence of life at Solaya. From the view of the sunset pool to the quiet charm of a home terrace and the sensory pleasures of food and dining, each illustration evokes a mood of refined elegance, intimate moments, and effortless leisure. Illustrations Building on the photographic chapters and crafting short edits from the brand films, we created a suite of social assets that blended Solaya’s brand personality with CGI and intimate, natural moments from both motion and stills, capturing vivid snapshots of the lifestyle awaiting residents. Social channels We defined three chapters for the photographic art direction: Sun, capturing artistic moments shaped by light; Soul, focusing on residents and the energy of lived spaces; and Solaya, honouring a tranquil beachfront sanctuary where design, nature, and privacy harmonise. Photography As part of shaping the visual narrative, we provided art direction for the renders that explored how light, materiality and composition reveal the striking 1508 London interiors. Each render was guided to evoke serenity, enhance spatial clarity, and articulate an elevated sense of calm, openness and refined architectural presence. Render Art Direction Working in close partnership with Meraas and Brookfield, we helped conceptualise and execute the hugely successful launch event. Hosted on J1 beach, the residences’ neighbouring beachfront, the event brought to life the concept of crafted spaces, timeless design, and the allure of Riviera living. Launching Solaya "Solaya reflects our unwavering commitment to collaborating with world-class partners to create extraordinary destinations" --- Source: https://noeassociates.com/projects/solaya Site: Noë & Associates