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Noë & Associates rebranded and redesigned the Watch Journal. Throughout the magazine’s 17-year history, Watch Journal has been the authoritative voice on horology and luxury watches. The October 2014 issue saw the manifestation of the rebrand and redesign of the magazine and a new approach to the editorial content providing a more refined visual lens to the publication. Mark Noë, creative director of Noë & Associates and an avid watch collector first partnered with Watch Journal’s owner, Marc Lotenberg in early 2013 to create a new iteration of Surface Magazine and partnered again to create a new visual direction for Watch Journal. Mark continues to provide consulting creative direction for the magazine.

The magazine provides a refined lens on the watch world. Each issue includes coverage of relevant news and events; the publisher’s recurring column on the business of watches; a behind-the-scenes look at what goes into watch manufacturing; a section of original watch photography; profiles of industry leaders and collector interviews; and a curated special section filled with luxury lifestyle products and services.

“Watch Journal is ideally suited to focus on the inspiring businesses and people that are redefining the future of watchmaking.”

Once a haven for a generation of modern artists, SoHo has become a center not only for retail, dining, and nightlife, but has continued as a nexus for arts and culture. 565 Broome SoHo, which is planned for occupancy in 2018, is the result of a collaboration between Renzo Piano Building Workshop (RPBW) and Parisian interior design firm RDAI. This is their first residential project in New York City, although the two companies previously joined forces to create both Maison Hèrmes in Tokyo and Eighty Seven Park in Miami. 565 Broome SoHo’s luxury condominium residences mark a new period in the neighborhood’s evolution with Renzo Piano’s sleek glass towers rising with views to the city and the Hudson River beyond.

“The ability to create a building that actually breathes air and light… to make you feel like you are flying.”

The brand identity celebrates the process of Renzo Piano Building Workshop with a nod to the blue used in all of Renzo Piano’s drawings. In addition, the project’s attention to craft, engineering, and detailing is reinforced through embossings, finishes, and bindings in the printed matter. The building facade is constructed of mullions which are reminiscent of the strings on a tennis racket, hence the addition of the linear branding on all materials.

The brilliance and purity of the design was celebrated in the printed literature—reinforcing the architect team’s choice to use low-iron glass which transmits light at a higher rate for optimum clarity, as well as improving interior light levels.

“The light shapes the space. And it also creates a sense of emotion, and architecture is fundamentally the art of creating emotion.”

Engravings, cotton papers, Swiss binding with dyed binding tape, triplexed boards, and oversized literature are many of the techniques that created a suite of materials that elevate the project and again reiterate the craft and quality inherent in 565 Broome Soho. The same experience was developed online for the website; a scrolling site, to reinforce the height and embrace the rich animated renders that were developed in-house for the project. A short documentary film was also created which interviews Renzo Piano and examines the thoughts of a master creating such a special building.

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