# All That’s Good in Time

> Noë & Associates' art direction for Watch Journal — the definitive American publication for fine watchmaking, collectors and horological culture.

- Client: Watch Journal
- Services: Design, Production
- Sectors: Culture
- Locations: Global

All That's Good in Time

Noë & Associates rebranded and redesigned the Watch Journal. Throughout the magazine’s 17-year history, Watch Journal has been the authoritative voice on horology and luxury watches. The October 2014 issue saw the manifestation of the rebrand and redesign of the magazine and a new approach to the editorial content providing a more refined visual lens to the publication. Mark Noë, creative director of Noë & Associates and an avid watch collector first partnered with Watch Journal’s owner, Marc Lotenberg in early 2013 to create a new iteration of Surface Magazine and partnered again to create a new visual direction for Watch Journal. Mark continues to provide consulting creative direction for the magazine.

watchjournal.com

The magazine provides a refined lens on the watch world. Each issue includes coverage of relevant news and events; the publisher’s recurring column on the business of watches; a behind-the-scenes look at what goes into watch manufacturing; a section of original watch photography; profiles of industry leaders and collector interviews; and a curated special section filled with luxury lifestyle products and services.

Watch Journal Spreads

“Watch Journal is ideally suited to focus on the inspiring businesses and people that are redefining the future of watchmaking.”

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Source: https://noeassociates.com/projects/watch-journal
Site: Noë & Associates