70 Vestry
Downtown’s Most Exclusive Building
Noë & Associates created the strategy, branding, and all marketing materials for 70 Vestry. Situated in the perfect Tribeca location, 70 Vestry offers once-in-a-generation waterfront homes with Hudson River Park at your door and unobstructed, panoramic river views. Developed by Related Companies, 70 Vestry is designed by the legendary Robert A. M. Stern Architects, with 46 residences of voluminous proportions and gracious layouts. Inside, AD100 designer Daniel Romualdez has created distinctively modern and warm interiors using unique materials and inventive methods.
Sectors
- Residential
Locations
- The Americas
Services
- Strategy
- Design
- Content
- AI & Innovation
- Environments & Wayfinding
- Production
Brand Identity
The crest signifies many things: family, exclusivity, hospitality, craftsmanship. Through the various symbols assembled on a crest, heraldry signifies many inherent values and qualities. Similarly color used in heraldry has very specific meanings. Purple was chosen for its majesty and became one of the most ownable assets of the 70 Vestry brand.
Stephen M Ross, Founder and Chairman, Related Companies“This location has captivated us for many years. As the last remaining undeveloped Tribeca waterfront property with unimpeded Hudson River views, 70 Vestry demanded a carefully considered response.”
Detail and Care
Every element of the 70 Vestry brand is a manifestation of elevated elegance and sophistication—delivering on the inherent quality, craft, and singularity of the project. The holistic campaign included a significant online and offline advertising campaign in luxury international outlets; an exquisite marketing suite in Tribeca designed in collaboration with Daniel Romualdez and Property Platform; renders and animations; a documentary film; an immersive website; and an array of refined brand touch points including coffee table books, VR experiences, direct mail, boutique bags, and stationery sets. The overarching purple visual theme radiated through custom dyed leather wallets and bespoke papers, paired with beautiful hand-crafted techniques where appropriate, including engraving, embossings, and hand tipped-on details.
AD 100 Best Interior Designers and Architects, Architectural Digest.“Daniel Romualdez creates luxuriously idiosyncratic environments linked only by their supreme level of quality.”
Art Direction
Noë & Associates worked with various teams of image makers to tell the story of craftsmanship, process, and neighborhood. Daniel Riera captured the spirit of Tribeca, and Paulo Lucente travelled to the ateliers and sources of many of the materials including the Beaumaniere limestone quarry in Bourgogne, France.
The Wall Street Journal“Penthouse listed for $65 million… expected to set a new sales record for downtown Manhattan.”
