The Surrey, A Corinthia Hotel
A new icon on the Upper East Side
For nearly 100 years, The Surrey has been a discreet and cherished enclave for those who shape culture – embodying the spirit of the Upper East Side of New York through its rich heritage. With the highly anticipated re-opening of this iconic institution as a Corinthia Hotel, The Surrey will present an exquisite collection of seventy hotel guest rooms, thirty hotel suites, and fourteen private homes.
Sectors
- Hospitality
- Residential
Locations
- The Americas
Services
- Strategy
- Design
- Content
- AI & Innovation
- Production
A graceful balance
Noë & Associates were appointed to craft the brand strategy, narrative, and identity for The Surrey Hotel and Residences. The identity marries classic elegance with modern sensibilities, including a bold ‘S’ monogram, a pattern suite, and a dynamic framing device inspired by the new design scheme.
Alongside this, Noë & Associates collaborated with artists to deliver bespoke illustrations that bring the character of the building to life, produced a location film and photoshoot, designed a suite of brand applications to use across on-property, print, hoarding design, and developed a teaser website to launch the Residences.
