Nobu
Celebrating artful combinations
Noë & Associates were appointed to create the brand positioning, visual identity, guidelines, and global marketing campaign for Nobu Residences Abu Dhabi.
Nobu Residences Abu Dhabi is a peaceful haven on Saadiyat Island. Overlooking the Guggenheim Abu Dhabi Museum and the azure sea, this elegant collection of just 88 beachfront residences unites pristine architecture and interior design with a rich range of carefully selected amenities and services from the celebrated Nobu brand.
Chef Nobu’s culinary art and soul are eloquently expressed through signature residence kitchens that honour and reflect his mastery of traditional craft and contemporary creation.
A delicate equilibrium
Inspired by Chef Nobu's philosophy of 'unexpected flavour combinations', the brand positioning celebrates duality and demonstrates how the brand's partnership with Aldar takes the art of balancing harmony and juxtaposition to exceptional new heights.
Our campaign pairs together different elements of the residences and the lifestyle they unlock to show the rare and inspiring combinations that only the Nobu and Aldar partnership could make possible.
A shared vision
Nobu Residences Abu Dhabi is the shared vision of Aldar, Nobu, and a team of world-class architects and designers. Working closely together, sharing ideas, experience and expertise, the team has created a flawless piece of architecture, with free-flowing interiors and a complementary palette of natural materials and finishes.
Trevor Horwell, CEO of Nobu Hospitality“The Nobu Residences Abu Dhabi embodies the pinnacle of a new era in luxurious lifestyle living, we are not merely constructing homes; we are crafting a lifestyle masterpiece, the Nobu way”.
