Rosewood Residences Beverly Hills
Life in Perfect Proportion
Rosewood Residences Beverly Hills was both the brand’s first ever standalone residential project, and its inaugural entry into the Los Angeles market. Conceived in partnership with Nahla Capital, and crafted by Thomas Juul-Hansen, these 17 residences were designed to offer true ‘estate living’ in this unique and storied neighborhood.
Our challenge was to identify and celebrate the unique truths of this development and its location, while translating the essence of Rosewood into a residential context. Without a hotel attached, what should the narrative be around the brand’s signature attributes and renowned commitment to personal service?
Sectors
- Hospitality
- Residential
Locations
- The Americas
Services
- Strategy
- Design
- Content
- Environments & Wayfinding
- AI & Innovation
- Production
Elegant impressions
As part of the visual language we designed a suite of line patterns inspired by a motif inherent within Thomas Juul-Hansen’s design scheme. These patterns were brought to life through debossing, adding a beautiful, tactile layer to complement the Rosewood brand elements.
Noë & Associates developed a hero film weaving together the project’s key themes — Thomas Juul-Hansen’s design, the Beverly Hills setting, Rosewood’s signature service, and the unique residential lifestyle — into a cohesive narrative that embodies the essence of Rosewood Residences Beverly Hills.
From Vision to Reality
To help build a rich, diverse suite of assets to support the storytelling, we developed a content plan to showcase Rosewood Residences Beverly Hills, from its rich location story to Thomas Juul-Hansen’s design collaboration. Photographer Rich Stapleton captured the residences and their Beverly Hills setting with his signature refined, atmospheric style.
As part of the content plan, the narrative also explored ‘Behind the Design,’ tracing the journey of the kitchen marble back to its quarry to build on the provenance and craftsmanship of the apartment materiality.
Homes that Upgrade Your Life
We art directed and styled the CGI’s carefully selecting accessories, furniture and artworks to craft a sophisticated narrative and accompanying suite of still and animated content.
Digital Touchpoints
We crafted a comprehensive digital content plan across multiple touchpoints — including website, app, and social channels — maintaining a consistent narrative throughout.
Curated Material Set
We created a transportable material box that highlighted the materials from key spaces, such as the kitchen or living room, offering a tactile experience of the textures and finishes used throughout the design.
