Aman Resorts
Repositioning a Global Portfolio
Aman Residences represent a complete immersion in the Aman lifestyle. Created in partnership with some of the world’s most visionary architects, the Residences offer their owners all the beauty, simplicity, and personal attention of an Aman resort, balanced with the perfect seclusion of a private home in some of the world’s most remarkable locations.
Noë & Associates were commissioned to create the brand standards for Aman Residences' global portfolio, resulting in an extensive and inspirational guidelines system that ensures consistency across all Aman Residences, while allowing each one to reflect its context.
Sectors
- Hospitality
- Residential
Locations
- Global
Services
- Strategy
- Design
- Content
- Production
Brand Guidelines
Working with the Aman brand team, a full brand audit assessed all residential touch points to inform an updated visual identity system. This encompassed; colour palettes, photography, art direction, typography, mapping styles, production formats and finishes, language, render art direction principles, and film art direction standards for all marketing communications.
The resulting brand guidelines ensure the quality and integrity of the brand are maintained as new residences launch around the world.
Attention to Details
Enhancing the residential experience at every level is front of mind when creating any collateral. The manuals at the newly opened Aman New York and the membership packs for the Aman Club members are created using hand-finishing techniques by craftspeople from around the globe, who understand the immaculate attention to detail that is expected from the brand.
Aman Residences‘It is our mission to create sanctuaries which go beyond commonplace notions of luxury, curating an uncomplicated sense of belonging.’