Middle East

Global

Noë & Associates are proud to have partnered with Jumeirah to support the relaunch of their brand through a custom film projection on the Burj Al Arab, global campaign concept, content strategy, art direction, photography, and film.

Celebrating the brand’s origins and rich culture of hospitality, the campaign has been designed to inspire a new perspective of luxury, welcoming the next generation of discerning traveller with warmth, generosity, and joy.

In the first week of launch, the campaign film accrued 19.1m+ views on Instagram and 7.2m+ views on Youtube.

Signalling a new era for Jumeirah, Noë & Associates and Tigrelabs collaborated to produce a dazzling film that was projected on the 310m tall Burj al Arab, unveiling its new brand identity to Dubai and beyond.

Using the iconic facade as a show-stopping backdrop, the film reflects Jumeirah’s story so far - with images taking the viewer on a journey guided by light across the desert - concluding with the reimagined brand signature and symbol, reflecting a future-facing direction for the brand.


Created and produced by our team of strategists, designers, directors, and producers, both film and stills are to be used across Social, Website, PR, TV, Digital Out of Home, Paid Media, and Print as part of a phased global brand roll-out.

To find out more about this project, and our services across strategy, campaigns and content please contact us, 

Aman Residences represent a complete immersion in the Aman lifestyle. Created in partnership with some of the world’s most visionary architects, the Residences offer their owners all the beauty, simplicity, and personal attention of an Aman resort, balanced with the perfect seclusion of a private home in some of the world’s most remarkable locations. 

Noë & Associates were commissioned to create the brand standards for Aman Residences' global portfolio, resulting in an extensive and inspirational guidelines system that ensures consistency across all Aman Residences, while allowing each one to reflect its context.

Working with the Aman brand team, a full brand audit assessed all residential touch points to inform an updated visual identity system. This encompassed; colour palettes, photography, art direction, typography, mapping styles, production formats and finishes, language, render art direction principles, and film art direction standards for all marketing communications. 

The resulting brand guidelines ensure the quality and integrity of the brand are maintained as new residences launch around the world.

Enhancing the residential experience at every level is front of mind when creating any collateral. The manuals at the newly opened Aman New York and the membership packs for the Aman Club members are created using hand-finishing techniques by craftspeople from around the globe, who understand the immaculate attention to detail that is expected from the brand.

‘It is our mission to create sanctuaries which go beyond commonplace notions of luxury, curating an uncomplicated sense of belonging.’

Jumeirah

Celebrating a culture of hospitality

Sectors

Locations

Services

Illuminating a new era

Related Projects

Repositioning a Global Portfolio

A Legend Returns