West Palm Beach
Related Ross Experience Center
Noë & Associates was commissioned by Related Ross to conceive a 10,000 square foot Experience Center at CityPlace — a strategic storytelling hub designed to showcase the company's transformative impact across West Palm Beach. Rather than a conventional sales gallery, the space functions as an immersive environment where visitors explore how individual developments converge into a city-scale transformation led by Stephen Ross and his team.
The Experience Center orchestrates multiple scales of experience: large immersive presentation rooms anchored by physical models and digital twin technology, complemented by intimate hospitality-driven meeting areas refined in luxurious materials. Every detail — spatial choreography, finishes, lighting, and interaction — aligns with a cohesive masterplan vision.
Sectors
- Retail & Commercial
Locations
- Miami
Services
- Design
- Environments & Wayfinding
- AI & Innovation
Stephen Ross, CEO, Related Ross"The Related Ross Experience Center offers a window into the evolving landscape, spotlighting the people and projects that position this region as a model of thoughtful development and enduring community impact."
Strategy & Experience Design
We developed the user journeys and overarching strategy, specifying interior design, materials, FF&E, and complete technical integration for hardware, software, and model production. The space presents Related Ross' portfolio across three dimensions:
Physical storytelling unfolds through architectural models and displays spanning CityPlace and Flagler Waterfront — from Phillips Point and Trinity Park to South Flagler House — illustrating how thoughtful design drives community-scale placemaking.
Digital infrastructure leverages digital twin technology to animate major institutional projects: the Cleveland Clinic, Vanderbilt University's graduate campus, and transformative downtown investments that position West Palm Beach as an emerging hub for Fortune 500 companies and innovation leaders.
Conversational intelligence emerges through interactive experiences that contextualize the region's momentum, capturing the ongoing influx of talent and opportunity reshaping South Florida.
Adaptive Presentation Technology
A custom tablet application unifies the physical and digital experience, enabling agents to orchestrate lighting, sound, and visual content in real time-adapting the narrative to follow a visitor's interests across twenty developments in the portfolio.
Future of West Palm Beach
On launch night, the Related Ross Experience Center brought together financial and civic leaders, agents, and investors; the first to step inside Related Ross' vision for Palm Beach County. It has since become both a sophisticated sales environment and a community asset, open to the public on weekends and at special events.
